Article on Brand Loyalty in the Age of Instant Gratification
In a society where it appears everyone wants everything right now, brand loyalty does have some great opportunities and some actual threats. Today's consumers are no longer looking for products; they're looking for that instant gratification. That is being driven by rapid delivery, convenient online shopping, and reward programs rewarding with ease. Brands must thus redefine how they acquire and retain customers. Brand loyalty today is not just defined by making sure your cus
17 hours ago4 min read
AI in Credit Underwriting: Who Gets Left Out, and What Gets Missed
Everyone talks about AI taking away jobs or AI chatbots. But something quieter is happening too, and it might matter even more. AI is changing who gets a loan from a bank. Right now, banks look at your money history to decide if you can get a loan. About 1.4 billion people in the world don't even have a bank account. Many others have some history, just not enough for a bank to trust them, so the bank says no, even if that person would actually pay it back (World Economic Foru
1 day ago3 min read
From Piggy Banks to Bitcoin: What Generation Z Actually Wants from Banking
A generation is changing the world of banking. This generation, named Generation Z, has come into existence in an era where there are smartphones and social networking as well as easily available information. Because of these reasons, this generation demands convenience and immediacy in banking. Banking institutions, therefore, are under pressure to adapt themselves to this generation. The most important trend among Gen Z population is their preference towards digital banking
Jun 253 min read
The Economics Behind Teenage Expenditure
By Suyash Raghavendra When I recently went for a casual walk through a shopping mall with my family, something felt immediately strange. Aside from me and my brother, almost everyone browsing the stores looked to be in their forties or sixties. I remember thinking, Did young people suddenly stop caring about clothes? About trends? About shopping? Of course, they didn’t. They just stopped coming here. Teenagers still shop constantly—they just do it from their phones. Instead o
Apr 56 min read
Facts vs. Experience: Are We Trusting Data More Than People?
By Meghna Sethuraman On October 29th, 2018 a catastrophic plane crash, known as Boeing’s 737 MAX crash took place. The plane crash killed 346 citizens, and numbers of over $60 billion worth of financial damage formed. It culminated in thousands of canceled orders, and even led to the firing of CEO Dennis Muilenburg. Breaching the trust of a multitude of citizens in Boeing's engineering and safety protocols, the crashes continue to “linger” to this day, as seen even through th
Mar 104 min read
Does Money Really Buy Happiness?
By Inaya Soni Can money really buy happiness, or is it just something people say? People have argued over this, saying that you need money in life to be happy, or money can help, but it isn’t what is mainly used to give you happiness. Many studies have explored the connection with money and happiness, while trying to figure out how different things can make us feel. This paper will look at how money can affect our happiness, and if there is a limit to how much money can give
Mar 104 min read
How Social Media Algorithms Shape Our Thinking and Beliefs
By Inaya Soni Social media is something we use everyday without thinking much about how it really works behind the screen. Whether it’s something like TikTok, YouTube, Instagram, or even FaceBook, what we see is quite often chosen for us by algorithm. These algorithms decide what we watch, read, and even believe; it’s all based on what we’ve clicked on before. While these algorithms do seem to be helpful at times, they can also shape our thinking in ways we don’t always know
Mar 14 min read
